The best time to start was yesterday, the second best time is right now.

At ReGreen Media, we carry out market research in-house on your sector. We scope out potential and current competitors, current trends, and previous social media posts carried out by the client. We combine this to give you a well-balanced social media diet. At ReGreen we compare social media to a diet. Perhaps you don't like vegetables or certain greens. But you eat these because they give you certain nutrients and are essential for certain bodily functions. This can be similar to graphical and infographic content. Often times this type of content will result in low engagement. However, this is still an essential building block to a successful social media campaign. These types of posts are excellent at conveying complex information. Often when a visitor lands on your page, the infographics will provide them with the information they require. This may lead to a new client or customer based on your industry.

The role of a company on social media should be to educate, inform and entertain. A company that pushes sales via social media may have some success but its followers may not tolerate this for too long. It may be wiser to provide information on a problem that a given product or service solves. For example, If you are a solar installation service and you want to market your service on social media. A good post may be to highlight the worry many consumers have about rising energy prices. Because solar provides a solution to this issue you provide them with a solution and not a sale.